The Merge Tag in Adflipr is a feature that lets you automatically insert personalized information into your emails or pages. A Merge Tag is a dynamic variable. Think of it like a smart placeholder that gets replaced with real data when the message is sent.
Instead of writing the same message for everyone, Merge Tags allow you to personalize it. For example: Instead of writing – Hello John, Hello {{FirstName}}. When the email is sent. The tag automatically pulls each person’s details from your contact list.
- John sees → Hello John
- Sarah sees → Hello Sarah
- Mike sees → Hello Mike
Where Does the Data Come From?
Merge Tags use information stored in:
- Your contact list
- Lead capture forms
- Email subscriber details
Common data fields include:
- First Name
- Last Name
- Email Address
- Phone Number
- Company Name
- Custom fields you created
Why Merge Tags Are Important
- Personalization- People are more likely to open and respond to emails that feel personal.
Example: Hi {{FirstName}}, we created this special offer just for you.
2) Automation – You don’t have to manually edit emails for each person. One email can go to thousands, each one personalized automatically.
3) Professional Marketing –
Personalized messages:
- Increase open rates
- Improve click rates
- Build trust
- Feel less “spammy”
How to Use Merge Tag in Adflipr
- Click inside your text area.
- Click the Merge Tag button
- Choose the field you want (e.g., First Name).
- It inserts a tag into your text.
Major Categories are of 3 types:
General- Customer-level info: Phone, Email, First name and Custom fields.
Used for:
- Welcome emails
- Marketing campaigns
- Profile personalization
Order- Order-related data: Order ID, Product name, Total amount and Shipping address
Used for:
- Order confirmations
- Shipping emails
- Invoice emails
Abandoned Cart- Cart-related info: Cart items, Product images and Cart value
Used for: Abandoned cart recovery emails
If a contact doesn’t have that field filled:
- It may show blank
- Or show a default value
- Or show the raw tag
