Turn More Shoppers Into Repeat Customers With eCommerce Email Automation

eCommerce email automation is a system that sends the right email to the right customer automatically, based on their actions in your store.

Here is how it works:

• A shopper abandons a cart — a recovery email goes out automatically
• Someone makes a purchase — a thank you and follow-up is sent
• A customer goes quiet — a win-back email is triggered

You set it up once. It runs on its own, around the clock, without any manual effort.

Abandoned cart email automation detects when a shopper adds items to their cart and leaves without buying, then sends recovery emails automatically.

What happens step by step:

• Shopper leaves without completing the purchase
• The system detects the abandoned cart in real time
• A recovery email goes out at your chosen timing: 1 hour, 24 hours, or 3 days
• Works natively with WooCommerce and Shopify — no extra setup needed

A post-purchase email sequence is a series of automated emails sent to a customer after they complete a purchase.

A typical sequence includes:

• Order confirmation sent immediately after purchase
• Product tip or usage guide sent 2 to 3 days later
• Review request sent 5 to 7 days after delivery
• Repeat purchase offer sent 2 to 4 weeks later

All emails go out automatically on the schedule you set. No manual sending required.

Yes. Both WooCommerce and Shopify are natively supported with a direct integration.

Once connected, your store syncs automatically:

• Customer profiles and contact data
• Order history and purchase behavior
• Cart activity and abandonment events
• Product catalog for personalized emails

No manual data exports. No third-party connector needed.

No. The visual workflow builder is designed for store owners, not developers.

Here is all you need to do:

• Choose a trigger — for example, abandoned cart or new subscriber
• Add your email actions and set the timing
• Customize the copy and hit launch
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Most workflows take less than 30 minutes to set up, even for complete beginners.

No. This tool works for any type of business.

It is used by:

• eCommerce stores on WooCommerce and Shopify
• Service businesses and agencies
• Coaches, creators, and consultants
• Any business that collects leads or customers via email

That said, store owners on WooCommerce and Shopify get the most value because every trigger and workflow is built around how online stores operate.

There are 40+ pre-built automation workflows ready to launch. Popular ones include:

• Welcome series for new subscribers
• Abandoned cart recovery emails
• Post-purchase thank you and follow-up
• Customer win-back campaigns
• Product review requests
• Browse abandonment reminders
• Loyalty milestone rewards

You can also build fully custom workflows from scratch using any trigger and action combination.

Yes. Automated emails outperform regular campaigns because they are triggered by real customer behavior, not a schedule.

Here is how each workflow drives revenue:

• Cart recovery emails bring back shoppers who were close to buying
• Post-purchase sequences encourage repeat orders and build loyalty
• Win-back campaigns re-engage customers who have gone quiet
• Welcome series convert new subscribers into first-time buyers

These workflows run 24/7 and compound in impact over time.

Yes. Smaller stores often benefit the most from automation because it saves time they simply do not have.

Here is why it works well for new stores:

• You do not need a large list to see results
• Pre-built workflows mean no starting from scratch
• A single welcome or cart recovery workflow can make a noticeable difference early on
• The free plan lets you start with no upfront cost

Yes. The free plan gives you full access to automation features with no credit card required.

What is included on the free plan:

• Access to pre-built automation workflows
• Email sending with no upfront payment
• WooCommerce and Shopify integration
• Visual workflow builder

When you are ready to grow, upgrading takes just a few clicks.